New Market Entry

In order for a company to develop and grow it needs to ensure that it is continually exploring business opportunities in new markets and increasing its client base.

Our  services enable clients to assess the viability of a new market, source new prospects, address issues to consider when offering services/products in the new market and implement an entry strategy to reach strategic growth goals.

A Three-Pronged Approach to Market Entry

AXESA can assist corporates of varying sizes to assess the viability of new markets through a strategic market entry assessment that entails:

  1. Identification – We provide a clear assessment of a target market specifying the economic conditions, sociopolitical facets, competitor analysis and industry regulations in our AXG Market Entry Reports.
  2. Entry – We identify a target list of prospective clients and distributors, provide a detailed brief on their capabilities and areas for possible synergies and coordinate an introduction.
  3. Implementation – We will assist you with negotiating terms of cooperation or service levels with new clients, provide any interpretation/communication support, agree on heads of terms and strengthen your companies business relationships in a new market.

Key points for consideration when assessing a market entry strategy:

Demand Forecasting – is critical to be able to determine whether there is a viable opportunity and whether investing in the expansion of your products/services in a new market is profitable.

Compatibility Assessments – involve having a clear ‘persona’ for the type of client/customer or local distributor that is required to make this foreign venture a success.

Flexibility and Regulation – choosing a market entry strategy is an executive and critical decision as it will be at the core of whether your business succeeds/fails in a new market.

Implementing a flexible market entry model such as co-marketing, a loose alliance or a simple affiliation, may be the most suitable strategy for a company that has limited international experience and/or a reduced appetite to risk resources, time and finances in an overseas venture.

The regulation in a foreign market will vary and procuring adequate advise to avoid tax issues (assessing arms length principles, withholding tax laws, capital controls).

We have extensive experience in consulting clients on market entry and believe that having an honest, clear picture of our client’s brief and needs enables us to deliver the best results.


We are committed to supporting companies in their international expansion and will provide a FREE consultation and preliminary report on areas for consideration for our potential clients. We apply our technical  skills, international business experience and service-driven approach to deliver effective market entry solutions.

To find out more about how we can assist you please email us at